I have been in the advertising business for many years and spent a large part of that time at all the different levels of automotive advertising. If I had a nickel for every time I heard “Car Dealers don’t need Brand Advertising!”, well, I’d have a lot of nickels. Continue Reading
In a recent comparison one of my clients is being out spent 2.5 to 1 in television advertising – and being out sold by almost the same amount. Continue Reading